Delivering powerful media & marketing solutions
A media strategy is a plan of action that helps your business reach its target audience and to improve the overall customer conversion rate. ... Media strategy, as used in the advertising or content delivery industries, is concerned with how messages will be delivered to consumers or niche markets.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
“However beautiful the strategy,you should occasionally look at the results.”
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users' specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online