Why Your Business Isn’t Showing Up on Google (And What You Can Do About It)

If you’ve ever searched for your own business on Google and wondered “Why am I not showing up?” — you’re not alone.

At Smash Hit Media, we hear this question all the time. The truth is simple, but often overlooked:

Google favors active businesses. If your social media is quiet and your website hasn’t been updated in months (or years), Google assumes your business might be inactive too.

Let’s break down why this matters — and how to fix it.

Google Rewards Activity, Not Just Good Design

A great-looking website is important, but Google cares more about activity than appearance.

Google’s goal is to give users the most relevant and up-to-date information. When your website sits unchanged and your social media pages go silent, Google’s algorithm reads that as:

• This business may not be current

• Information could be outdated

• The brand may not be engaged with customers

As a result, your rankings drop — sometimes without you even realizing it.

Why Social Media Activity Impacts Google Rankings

Even though social media posts don’t directly “rank” your site, they send strong signals to Google.

When your business is active on platforms like Instagram, Facebook, or TikTok, Google sees:

• Consistent brand engagement

• Ongoing customer interaction

• Fresh content tied to your business name

  
  

Businesses that post regularly stay top-of-mind — not just for customers, but for search engines too.

A silent social presence makes your brand look inactive, even if you’re open every day.

Why Weekly Website Updates Matter More Than You Think

Google loves fresh content.

Updating your website weekly doesn’t mean rebuilding it — it can be as simple as:

• Adding a blog post

• Updating service pages

• Posting new photos or project highlights

• Refreshing text with current keywords

Each update tells Google:

“This business is alive, growing, and relevant.”

Websites that stay untouched for long periods slowly lose visibility, no matter how well they were built.

The Compound Effect: Social + Website = Visibility

The real power comes when social media and your website work together.

When you:

• Post on social media consistently

• Link back to your website

• Update your site with fresh content

You create a cycle that Google rewards with:

• Higher rankings

• More website traffic

• Better local search visibility

This is how competitors with “average” websites often outrank better-looking ones — they stay active.

What Smash Hit Media Recommends

At Smash Hit Media, we focus on visibility, not guesswork.

Our strategy is simple:

• Consistent social media activity

• Weekly website updates

• SEO-focused content that Google actually wants

Because if Google can’t see your business moving, it won’t show it to customers.

Final Thought

If your business isn’t showing up on Google, it’s usually not because you’re doing something wrong — it’s because you’re not doing enough consistently.

Activity builds trust.

Consistency builds rankings.

Visibility builds sales.

If you’re ready to stop being invisible online, Smash Hit Media is here to help.